TECHNOLOGY, THE BRAIN, AND AUDIENCE EXPECTATION: Vying for Attention in Generation Elsewhere

  • The Phillips Collection 1600 21st Street Northwest Washington, DC, 20009 United States

As new technologies have dramatically altered 9-to-5 modes of communication, work, and leisure, have they also changed—consciously or unconsciously—what today’s audiences expect from their encounters with art? How will the cultural sector’s ability to develop and market its content compete in an era of cognitive and behavioral change accelerated by new technologies? This debate explores how the contemporary brain is changing as a result of its encounter with new technologies, and how this change must be addressed—even manipulated by—administrators and artists.

"Generation Elsewhere: Art in the Age of Distraction" was conceived by DeVos Institute President Brett Egan to investigate the impact of 21st-century technologies on artists, arts institutions, and arts audiences. The initiative is advised and co-curated by Tod Machover, composer, inventor, professor and head of the Opera of the Future group at the MIT Media Lab, and Sydney Skybetter, technologist, choreographer, writer, and founding partner of Edwards & Skybetter Change Agency.  

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