Diego gonzalez-zuniga

Marketing manager / lifestyle blogger

You can find Diego Gonzalez-Zuniga at the intersection of fashion and community – an accomplished retail professional turned neighborhood advocate and marketer, he spends what free time he has left documenting his (very stylish) love affair with the place he has called home for the past 5 years – Washington D.C.

His blog, Diego Downtown, launched earlier this year to fill what Diego thought was a void in the market – a place for men to find fashion and lifestyle inspiration that felt like the eclectic, curated and homegrown creative community that he lived in. Dedicated to spotlighting local boutiques and makers alongside national brands, Diego’s point of view is always about a sense of discovery and how people truly like to shop – high and low, at the mall and on Main Street. His hope is that one day D.C. will be known not only as a city with government and political influence, but also as one of notable style as well.  

In his full-time gig as the Marketing & Events manager for the NoMa Business Improvement District (which supports the emergence of D.C.’s NoMa area as one of the district’s most exciting mixed-use neighborhoods), Diego’s mission is just as pure – help to make another corner of his world more beautiful, friendly, and attractive for businesses, residents, and visitors in DC. Here, Diego and his team organize dozens of free community events, connecting more than 20,000 friends and neighbors in the district.

Previous to his role at the BID, Diego spent eight years in retail operations and marketing, from opening new stores for major brands such as Madewell, J. Crew and Abercrombie and Fitch and working for global shopping giant Westfield.

Additionally, Diego consults for local organizations and brands on social and digital initiatives and special projects.

Named as one of the “Best Instagram Accounts to Follow” by Washingtonian magazine in 2016, Diego has also recently been featured by Complex Magazine, DC Refined, Made In The District and Fashionista Street Style. He is also regular contributor on several local television networks as a local style expert and is an active member of the DC chapter of The Fashion Group International, where he works to advocate for local brands, makers, and emerging designers.